Overview
Designed a tailored mobile app for booking and managing business travel, aligned with K1’s brand identity. Developed the overall look and feel, including a cohesive design system that ensures visual and functional consistency across the app. This included defining a color palette, typography, iconography, and graphic elements. Created flat image header designs featuring K1’s signature typeface and imagery style. The app provides users with relevant travel information and services—before, during, and after their journey.
Client
K1
Service
UX/UI
Year
2022
challenge
The original app was lack of sorting and filtering options so users were not able to find key data. The app had cluttered interface along with not well considered data architecture, it was not easy for users to navigate. As a result, it had steep learning curve for first time users that made user engagement very hard.
result
Redesigned entire app by rebuild data architecture and declutter interface. Simple navigation with search, filter and sorting features for key data. Introduced dashboard that can overview favorited and recently visited data along side with presets to easier onboarding.
The improved onboarding process resulted in 40K+ monthly active users.
With new data structure and interface made report creation easy which led increase of 23% year to date revenue.
